My own personal mandate and that of my company is change through policy because I have been on a lifelong search to find the way to initiate a shift in attitude toward the environment and found concrete examples in this past century that illustrate how policy is the one common…

From the BroadCAST

My love for environmental policy is no secret. I think the most effective way to initiate change on a large scale is through policy — the kind of change that improves our quality of living, reduces environmental impact, and ensures each person’s health, safety and well being.

From the BroadCAST

We throw away an incredible amount of paper and cardboard. Offices and schools are the most notorious culprits for wasting huge amounts of paper. While recycling is a great idea, we need to stop wasting paper and get away from the disposable mindset. Half of the waste…

From the BroadCAST

I don’t care if you think climate change is real or not. That’s irrelevant.

What I do care about is that you feel a conscientious duty to not pollute our environment.

The industrial revolution, disposable mindset and rising population has resulted in a significant increase in garbage…

Originally published in the BroadCAST

You may have heard a lot of talk about sustainability, but what does it really mean? …

Sometimes, global problems require international collaboration to solve. This has been demonstrated in the past when dealing with health epidemics, protecting areas of land and having them designated as world heritage sites or national parks, and taking action to stop the depletion of the ozone layer by banning ozone depleting…

From the BroadCAST

This month I wanted to shed some light on one of the 3R’s of the well-known “Reduce, Reuse, Recycle” trifecta — Reuse. I have been hearing more and more stories in the news and from friends about inventive ways that people are reusing items that would otherwise…

From the BroadCAST

I have recently been writing about ways to become more energy efficient, and taking advantage of energy rebates through local programs such as Take Charge.

I wanted to continue with this theme of promoting environmentally-friendly practices, tying into The United Nations Sustainable Development Global Goals — this…

From the BroadCAST

According to the United Nations, households consume 29 per cent of global energy.

Our society has become increasingly wasteful. In previous generations, energy efficiency was a necessity due to a scarcity of resources — people had no choice but to make the most out of everything they…


Frequency hopping, spread spectrum communication technology, dominant design, disruptive technology, incremental innovation, technological transition, intellectual property rights.


  1. Frequency hopping technology was an innovative disruptive technology that was ahead of its time.
  2. The invention became a dominant design as it is now commonly used throughout the world for all wireless communication.

Dawn Gough

Dawn is an environmental entrepreneur, writer, and keynote speaker based in Newfoundland and Labrador.

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