My own personal mandate and that of my company is change through policy because I have been on a lifelong search to find the way to initiate a shift in attitude toward the environment and found concrete examples in this past century that illustrate how policy is the one common denominator that ignites global positive change. The banning of plastic straws and plastic bags are just a few environmental policies that went viral around the globe to address one of the worst sources of pollution, though the pandemic has paused some of this progress.

From the BroadCAST

My love for environmental policy is no secret. I think the most effective way to initiate change on a large scale is through policy — the kind of change that improves our quality of living, reduces environmental impact, and ensures each person’s health, safety and well being.

Spending 38 years in Newfoundland and Labrador formed my love for the environment. How could you spend so much time here and not be inspired by our beautiful, rugged and vastly untouched landscape? …

From the BroadCAST

We throw away an incredible amount of paper and cardboard. Offices and schools are the most notorious culprits for wasting huge amounts of paper. While recycling is a great idea, we need to stop wasting paper and get away from the disposable mindset. Half of the waste that companies produce is paper waste. Paper and cardboard comprises 40 per cent of our household waste in NL. Here in the St. John’s area, we have a two-stream curbside recycling program where all paper goes in one blue bag and containers go in another for curbside pickup. …

From the BroadCAST

I don’t care if you think climate change is real or not. That’s irrelevant.

What I do care about is that you feel a conscientious duty to not pollute our environment.

The industrial revolution, disposable mindset and rising population has resulted in a significant increase in garbage and pollution. We have had no choice but to begin to notice that we should start trying to protect the natural environment in which we live. Over time it became no longer acceptable to just throw trash out the window of a moving vehicle, or to dump raw sewage into…

Originally published in the BroadCAST

You may have heard a lot of talk about sustainability, but what does it really mean? When I think of something being sustainable, I think about the long term — long term thinking — making purchases and decisions based on whether something is viable in the long run.

Many people think that if you are pro-environment, it means you are anti-economy, and visa versa. I would argue otherwise. Economic growth does not have to occur at the expense of the environment, and environmental protection does not mean that the economy has to suffer.

The economy…

Sometimes, global problems require international collaboration to solve. This has been demonstrated in the past when dealing with health epidemics, protecting areas of land and having them designated as world heritage sites or national parks, and taking action to stop the depletion of the ozone layer by banning ozone depleting substances from the market. These global collaborative actions had positive effects that improved all of our lives as well as the health of the planet.

The United Nations plays a key role in facilitating international collaboration. In 2015, the UN set global sustainable development goals with a 15-year plan to…

From the BroadCAST

This month I wanted to shed some light on one of the 3R’s of the well-known “Reduce, Reuse, Recycle” trifecta — Reuse. I have been hearing more and more stories in the news and from friends about inventive ways that people are reusing items that would otherwise go into the trash, such as a local hardware store in Conception Bay South having reusable glass jars available for customers who are purchasing nails and screws. It is refreshing to see so many people wanting to achieve zero waste!

I have also invented many uses for glass jars, especially…

From the BroadCAST

I have recently been writing about ways to become more energy efficient, and taking advantage of energy rebates through local programs such as Take Charge.

I wanted to continue with this theme of promoting environmentally-friendly practices, tying into The United Nations Sustainable Development Global Goals — this time focusing on other ways we can go green at home, resulting in cost savings and reducing environmental impact.

From the BroadCAST

According to the United Nations, households consume 29 per cent of global energy.

Our society has become increasingly wasteful. In previous generations, energy efficiency was a necessity due to a scarcity of resources — people had no choice but to make the most out of everything they had, and very little got thrown out. Today there are additional reasons we want to be less wasteful. We want to do our part for the environment, and at the very least we want to save money on our electricity bills.


Frequency hopping, spread spectrum communication technology, dominant design, disruptive technology, incremental innovation, technological transition, intellectual property rights.


  1. Frequency hopping technology was an innovative disruptive technology that was ahead of its time.
  2. The invention became a dominant design as it is now commonly used throughout the world for all wireless communication.
  3. Intellectual Property Rights were issued for the invention in the form of a patent but did not add any value to the inventor in this particular case.
  4. At the time of the invention the innovation was radical but improvements to the technology are now only incremental.


When you think about…

Dawn Gough

Dawn is an environmental entrepreneur, writer, and keynote speaker based in Newfoundland and Labrador.

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